About ZAG and Jo

I'm Jo Hilder, artisan and entrepreneur. Zelda and Gertudes is the latest of a series of my successful ventures including Sister Jo Bangles, a Central Coast based business where I created and sold a range of upcycled clothing, accessories and homewares pieces.

I first started at markets and then opened my own shop in 2018, but unfortunately COVID struck and I lost my shop, and with it, part of my heart and soul.

It's taken a while for me to find my feet again artistically, but I feel now I'm following my heart and imagination with newfound courage, despite the challenges of starting a business all over from the beginning.

I hope you enjoy wearing my garments, bringing my pieces into your home, or gifting them to the friends and family you know will appreciate their quirky, sometimes dark, often funny qualities!

Thank you for visiting. I hope to meet you at one of the markets I'll be attending, so keep an eye on my announcements for updates.

With witchy regards,

Jo x